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The Bottom Line: The Economics of Channel Selection.

• Authors : Friedman, Lawrence G.; Furey, Timothy R.

Subjects: *MARKETING channels; *BANK marketing; *MARKETING

• Source: Direct Marketing. Nov99, Vol. 62 Issue 7, p54. 8p. 1 Black and White Photograph, 2 Diagrams, 9 Charts.

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Direct Marketing Credos for Today's Banking.

• Authors : St. Onge, Jeff

Subjects: *DIRECT marketing; *BANK marketing

• Source: Direct Marketing. Mar1999, Vol. 61 Issue 11, p56. 3p.

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Customers bank with interest; smooth campaign assimilates new customers

• Authors : Dubin, Steven V.

• Source: Direct Marketing. December 1996, Vol. 59 Issue 8, p40, 2p.

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Brickless banking

• Authors : Jackson, Donald R.

• Source: Direct Marketing. June 1992, Vol. 55 Issue 2, p26, 2p.

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